This was expected since there was one fewer MTG set released in Q2 this year compared to 2022 but each of the three sets released in Q2 this year earned, on average, more than each of the four sets in the same time window during 2022 : Source : Hasbro Second Quarter Earnings Call Also, according to the same Q2 2023 earnings report, The newest Universes Beyond set, The Lord of the Rings: Tales of Middle-earth , was the second biggest launch sell-in ever and is tracking to be the biggest selling MAGIC set of all time
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Offer yourself to the Ulalek and release a mind-melting horde of hungry Eldrazi to devour all in your path with a deck thats ready to play right out of the box
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